©
CREATE
Build a content hub
that drives your business
Supercharge your content strategy with a versatile library of multi-channel content assets—from thought leadership to sales enablement.
Thought Leadership Article
Expand your ground-breaking insights. Establish your subject matter expert as an industry authority, influence decision-makers, and shape narratives.
Inclusive of research, interviews, 2 rounds of edits, and one stock image. Up to 1,200 words
Blog Article
Engage audiences, boost discoverability and establish your brand as a go-to industry resource.
Inclusive of research, interviews, keyword optimisation, 2 rounds of edits, and one stock image. Up to 1,200 words
Pillar Article
Organise your site's content for better searchability with a pillar page. This comprehensive article serves as a micro, high-level content hub on which a topic cluster is built and linked.
Inclusive of research, interviews, keyword optimisation, 2 rounds of edits, and one stock image. Up to 3,000 words
Email Marketing Campaign
Nurture leads, drive conversions, and build customer relationships. Deliver timely, personalised messaging that keeps your brand top-of-mind.
A series of 3 emails. Each inclusive of subject header, subtitle, blurbs, 2 rounds of edits, and images. Up to 200 words each
Newsletter
Share industry news, updates, tips, and blog roundups with your subscribers weekly.
Inclusive of subject header, subtitle, blurbs, 2 rounds of edits, and images. Up to 200 words
Case Study
Showcase your products or services in action through customer success stories. Real-world results are great social proof to warm up prospects.
Inclusive of research, interviews, 2 rounds of edits, and one stock image. Up to 1,200 words
Use Case
Illustrate how your solutions address common pain points and drive impact for your target customers. Concrete narratives help them envision practical applications in familiar contexts.
Inclusive of research, interviews, 2 rounds of edits, and one stock image. Up to 1,200 words
LinkedIn Post
Engage with your community through your corporate profile, or opt for executive ghostwritten posts to amplify your subject matter expert's insights.
A set of 4 posts spread across a maximum of 1 month. Each inclusive of copy and 2 rounds of edits
REPURPOSE
Maximise your existing content's Reach and ROI
Get more mileage out of assets you already have and reinforce your core messages across multiple touchpoints.
Turn an engaging webinar
Into an educational blogpost
Turn an insightful thought leadership article
Into a bite-sized LinkedIn narrative
Turn an in-depth guest
podcast
Into a customer case study
B2B NARRATIVE FRAMEWORK
A strategic content roadmap
From the CTO assessing technical fit to the CFO scrutinising cost, each persona in the organisation has unique considerations. A cohesive narrative tailored to each stakeholder's needs guides your prospects through the complex B2B buyer journey.
Awareness
Consideration
Conversion
Problem Identification
Solution Exploration
Requirements Building
Supplier Selection
Solution Ownership
Goal
Resonate with the pain points of different customer segments
Sample Creative Theme
Organisational Productivity Trends Reshaping Financial Institutions in the Age of AI
What are the biggest drivers of organisational costs today?
Sample Content Formats
Thought leadership articles, pillar articles, blog posts
Key Channels
Blog, LinkedIn Organic, Newsletter, Industry publications, Webinar
Primary KPIs
Share of search, Organic queries, Branded clicks