©
😀
👩🏻💻
📝
🇸🇬
SINGAPORE BASED
B2B & B2C CONTENT
& STRATEGIST
CREATOR
🚀
GLENNICE YONG
Featured Work
Thought Leadership
Management Consulting
4 Ways Companies can Thrive in 2030: Forerunners will Emerge Ahead
Blog Post
Enterprise Saas
Composable Application Platform: Cost-effective IT Modernisation for Business Growth
Case Study
FinTech
Elevate unlocks more cash flow to steadily scale up Shop Patrol's small e-commerce business
Email Campaign
FinTech
2023 Survey: Lending and Payments behaviours of SMEs in Southeast Asia
Newsletter
FinTech
Funding Societies' monthly newsletter
Social Posts
FinTech
Enterprise Saas
A selection
MY SERVICES
Fresh Content. Repurposed Power.
I craft compelling written content for every stage of the B2B buyer's journey.
Content Creation
From expert thought leadership articles and insightful case studies to educational blog posts and engaging LinkedIn copy, I create original content assets designed to attract, inspire, and convert.
Content Repurposing
Creating high-quality content is a significant investment of time and resources. Extend the shelf life of your most valuable content assets by repurposing them into diverse formats, and capturing the attention of audiences with different viewing preferences.
MY APPROACH
Your Partner In Writing (and Beyond)
While I offer content writing services, my proven experience in omnichannel B2B content strategy and marketing (across owned, earned, and paid), editing, SEO, and project management informs the approach I take when working with clients, offering value beyond just writing.
Strategic
Content Solutions
Content without strategy is like writing into a void. Every piece of content I create is informed by a strategic mindset and serves your business objectives.
Client & Audience-centric
Cut through freelancers whose work you still need to overhaul because they don't understand your business. Get tailored and impactful content that address your industry's and audience's unique challenges and pain points.
Value-Driven
Do more with less. On top of writing, I distill your complex product offering into clear messaging, refine content ideas, and offer guidance on how to broaden your content's reach for maximum impact.
Collaborative
I work closely with you and your subject matter experts, and will adapt to your brand & style guidelines.
MY EXPERTISE
A Storyteller for Asia's Innovators
Hi I’m Glennice. I'm an integrated marketer with 8 years of experience in both agency and in-house tech roles, crafting content strategies for APAC B2B and B2C audiences. I specialise in digital marketing, events management, public relations, and branding to drive brand leadership, user acquisition, and revenue growth.
Chronically online, I’m constantly plugged into the pulse of the Internet. I stay tuned to the most celebrated, relatable, and trending content in Singapore and around the world. Creativity fuels my work, but so does precision;
I thrive on creating fun and impactful ideas, especially when they run
like clockwork.
I have a background in English Literature, and Communications.
